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THE SLIM BY DESIGN FAST FOOD SCORECARD

Score Your Favorite Fast Food Restuarant: Is It Making You Healthy or Heavy?

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1. The first three items on the menu board are among the healthiest and lower calorie items offered at the restaurant.
2. The restaurant clearly promotes a healthy replacement option - such as salad or fruit - in its combo meals (in place of French fries, biscuits, tater tots, and so on).
3. A non-salad vegetarian entrée is available and clearly marked (such as a veggie burger or taco).
4. A least one healthy combo meal is promoted in the store on posters, table tents, or on the menu board.
5. Inside advertising and table tents promote milk or water more visibly than soft drinks or shakes.
6. Low-calorie dressings or sauce (such as mayonnaise) are available.
7. Calorie info is visible when ordering (either on the menu board or as a handout).
8. Healthier items use one or more descriptive words that makes them seem more appealing, like “zesty,” “fresh,” or “tender.”
9. There is no television and either no music or soft music in the restaurant.
10. Tray liners (or to-go bags) have games or educational content that encourages nutrition, health, or family interaction.



Additional Resources

Burger King prides itself on letting you “have it your way” – there are 1024 different ways you can order a Whopper. But what if you wanted them to do even more . . . like sell a low-fat hamburger, sell a low-calorie dessert, give a 5-cent discount if you order a diet soft drink, and put up posters inside encouraging kids to choose the apple slices and the milk?

You can mention this to the manager–he has some local flexibility in what he serves, how he prices food, and what he promotes in the store. Yet here’s a case when you get a chance to act both locally and globally—you can also directly email the King himself. Let him know the changes you think would be healthy, reasonable, and profitable to make. If you’re not sure what to say, you can copy parts or all of the different sample letters we have below. Have it your way.

Burger King knows you have dozens of choices where you eat, and they won’t take it lightly if they hear from you or see your #BurgerKing tweet. Nor will #McDonalds, #Taco Bell, #KFC, #Pizza Hut, or whatever fast food restaurant you and your family visit most often. Let them know how they can help you become slim by design. Here are the addresses, Twitter hashtags, and emails for many of our favorite fast food and casual dining chains.

Sample Letter to Send to Your Favorite Fast Food Chain

Dear Public Affairs Director,

For some time, your chain has been one of my family’s favorites. Specifically, the location where we eat the most often is at [address] in [your city, state]. Thank you for what your company does to offer convenient and tasty food for reasonable prices.

Recently, my family and I have been trying to eat both healthier and less than we have. At home, for instance, we’ve moved all the snack food off the counter and rearranged the cupboards. We’re also using smaller-size plates and pre-plating our food off the counter.

The reason I mention this is there might be some easy ways your chain could also profitably help people like us eat a little better and a little less. For instance, I’d be more likely to eat healthier if there were low-fat options for your meals. It would be easier for me to help my kids eat better if there were posters encouraging the kids to take the milk instead of soft drinks and the healthy side dishes–such as apple slices, yogurt, and side salads–instead of the fries. It would be great if your company offered a 5-cent discount if you if you buy a diet soft drink (instead of a regular one), or a loyalty club card for people who ordered healthy meal combos.

There are a lot more ideas in the book Slim by Design by Brian Wansink, and a lot of compelling best practices that other fast food restaurants have been implementing at SlimbyDesign.org. Check it out—it will help you profitably encourage your loyal customers, and draw in newer health-conscious customers as well.

Thanks for taking the time to consider how you can help make us healthier and happier. I look forward to visiting you again soon and finding it easier to eat a little bit healthier and a little bit less. Let me know if you would like to discuss this further, and let me know how I can help you.

Sincerely, [your name]

How to Reach Out to Your Favorite Restaurant Via Twitter

1) Reply to or mention their name with “@”. The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.

2) Mention their name with a hashtag “#”. Hashtags are used as a way to categorize messages and to help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword – #cornelluniversity

3) Link your suggestions to the Slim by Design hashtag – #slimbydesign. This will help Slim by Design go viral on twitter!

Some Sample Tweets:
–@dennysdiner: Did you know that if you cut your meal portions in half, you’ll sell more food? I’d certainly buy more! #slimbydesign
–I wish @olivegarden had a “fruit-only” dessert option! That would get me to buy dessert instead of refusing the dessert menu outright. #slimbydesign

Headquarter and Social Media Info for Fast Food Joints and Casual Dining Chains
 
Arby’s
Twitter handle – @arbys
Twitter hashtags – #Arbys, #arbysbrisket, #LeagueOfBrisket, #CurlyFryday, #Saucepocalypse
Arby’s Restaurant Group, Inc.
1155 Perimeter Center West, 12th Fl.
Atlanta, GA 30338
678-514-4100
Contact Form

Burger King
Twitter handle – @BurgerKing
Twitter hashtags – #BurgerKing, #Whopper, #whopperjr,
Burger King Worldwide
5505 Blue Lagoon Drive
Miami, FL 33126
(305) 378-3000
(866) 394-2493
Contact Form

Chick-fil-A
Twitter handle – @ChickfilA
Twitter hashtags – #chickfila, #chickenforbreakfast, #DeliciouslyWitty, #EatMorChikin, #GuessThatMoovie, #CowAppreciationDay
Chick-fil-A, Inc.
5200 Buffington Road
Atlanta, GA 30349-2998
866-232-2040
Contact Form

Chipotle Mexican Grill
Twitter handle – @ChipotleTweets, @ChipotleMedia
Twitter hashtags – #chipotle, #ChipotleGang, #chipotleworld
Chipotle Corporate Office Headquarters
1543 Wazee St. Ste. 200
Denver, CO 80202
1-303-595-4000
Contact Form

Dairy Queen
Twitter handle – @DairyQueen
Twitter hashtags – #DQ, #BLIZZARDTreats, #PumpkinPieBlizzard, #DQGRILLBURGER, #TreatTrader
American Dairy Queen Corporation
7505 Metro Blvd.
Minneapolis, MN 55439-0286
(952) 830-0200
Contact Form

Domino’s Pizza
Twitter handle – @dominos
Twitter hashtags – #ThePizzaIsGone, #dominos, #LavaCakes, #PIZZAPICS
Domino’s Pizza LLC
30 Frank Lloyd Wright Dr.
Ann Arbor, MI 48106
734-930-3030
Contact Form

Dunkin’ Donuts
Twitter handle – @DunkinDonuts
Twitter hashtags – #DunkinDonuts, #dunkin, #weekenDD, #dresseDD, #dunkinreplay, #mydunkin,
Dunkin’ Brands
130 Royall Street
Canton, Massachusetts 02021
781-737-3000
Contact Form

Five Guys Burgers and Fries
Twitter handle – @Five_Guys
Twitter hashtags – #FiveGuys, #FiveGuysFanatic, #FiveGuysBurgers,
Five Guys Enterprises, LLC
10440 Furnace Road, Suite 205
Lorton, VA 22079
866-345-4897
Contact Form

In-N-Out Burger
Twitter handle – @innoutburger
Twitter hashtags – #innoutburger
In-N-Out Burgers Corporate Office
4199 Campus Drive, 9th Floor
Irvine, CA 92612
1-800-786-1000

Jimmy John’s
Twitter handle – @jimmyjohns
Twitter hashtags – #jimmyjohns, #freakyfast
2212 Fox Dr.
Champaign, IL 61820
Contact Form

KFC
Twitter handle – @kfc
Twitter hashtags – #SecretRecipe, #kfc, #GoCup
Community Relations
1900 Colonel Sanders Ln
Louisville, KY 40213
Contact Form

Krispy Kreme
Twitter handle – @krispykreme
Twitter hashtags – #KrispyKreme, #Krispy, #Krispyskremes,
Krispy Kreme Doughnut Corporation
P.O. Box 83
Winston-Salem, NC 27102
1-800-457-4779
Contact Form

McDonald’s
Twitter handle – @McDonalds, @Reachout_McD
Twitter hashtags – #mcdonalds, #bigmac, #MomentsOfWonder
McDonald’s Corporation
2111 McDonald’s Dr.
Oak Brook, IL 60523
1-800-244-6227
Press@us.mcd.com

Moe’s Southwest Grill
Twitter handle – @Moes_HQ
Twitter hashtags – #moes, #moeschimi, #WelcomeToMoes, #moescaters
Moe’s Southwest Grill
200 Glenridge Point Parkway, Suite 200
Atlanta, GA 30342
Attn: Moe
1-877-663-7411
Contact Form

Panera Bread
Twitter handle – @panerabread
Twitter hashtags – #Panera, #panerabread, #cinnamoncrunch
Panera Bread
3630 S. Geyer Road, Suite 100
St. Louis, MO 63127
855-372-6372
Contact Form

Papa Johns
Twitter handle – @PapaJohns
Twitter hashtags – #betteringredients, #betterpizza, #papajohns,
Papa John’s International, Inc.
P.O. Box 99900
Louisville, KY 40269-9990
877-547-7272
Contact Form

Pizza Hut
Twitter handle – @pizzahut
Twitter hashtags – #3CheeseStuffed, #pizzaconfessions, #MakeItGreat
Pizza Hut, Inc.
7100 Corporate Drive
Plano, TX 75024
(800) 948-8488
Contact Form

Popeyes Louisiana Chicken
Twitter handle – @PopeyesChicken
Twitter hashtags – #popeyes, #lovethatchicken, #WaffleTenders,
AFC Enterprises, Inc.
400 Perimeter Center Terrace, Suite 1000
Atlanta, GA 30346
1-877-767-3937
Contact Form

Sonic Drive-In
Twitter handle – @sonicdrivein
Twitter hashtag – #ultimatedrinkstop
SONIC Corporate Headquarters
300 Johnny Bench Drive
Oklahoma City, OK 73104
(405) 225-5000
Contact Form

Starbucks
Twitter handle – @Starbucks
Twitter hashtags – #payitforward, #coffee, #psl, #starbucks, #venti, #trenti
Starbucks Customer Relations
PO Box 3717
Seattle, WA 98124-3717
800-782-7282
Contact Form

Steak ‘n Shake
Twitter handle – @SteaknShake
Twitter hashtags – #steaknshake, #steakburger
36 S. Pennsylvania St., Ste. 500
Indianapolis IN 46204
(317) 633-4100
Contact Form

Subway
Twitter handle – @SUBWAY
Twitter hashtags – #SUBWAYVictoryChallenge, #eatfresh, #StuffSubsSay, #SUBWAYsays
800-888-4848
Contact Form

Taco Bell
Twitter handle – @TacoBell, @TacoBellTeam, @TacoBellTruck
Twitter hashtags – #tacobell, #tacobelltruck, #DoritosLocosTacos, #FieryDLT, #livemas
1 Glen Bell Way
Irvine, CA 92618
800-822-6235
Contact Form

Tim Hortons
Twitter handle – @TimHortons, @TimHortonsUS
Twitter hashtags – #timhortons, #timbits, #TimsCoffeeArt, #TimbitsHockey, #SmileCookie
874 Sinclair Road
Oakville, ON L6K 2Y1
1-888-601-1616
Contact Form

Wendy’s
Twitter handle – @Wendys, @IAmBaconator
Twitter hashtags – #PretzelLoveStories, #Wendys, #6secondsflat, #baconator
The Wendy’s Company
One Dave Thomas Blvd.
Dublin, OH 43017
(888)-624-8140
Contact Form

Whataburger
Twitter handle – @whataburger
Twitter hashtags – #Whataburger, #ProudToServeYou,
Home Office
300 Concord Plaza Dr.
San Antonio, TX 78216
210-476-6000
Contact Form

Applebee’s
Twitter handle – @Applebees
Twitter hashtags – #Applebees, #Fanapple, #BeesFanZone
Applebee’s Services, Inc.
8140 Ward Parkway
Kansas City, MO 64114
888-592-7753
Contact Form

Baja Fresh
Twitter handle – @boldbajafresh
Twitter hashtag – #BajaFresh
Baja Fresh® Home Office
320 Commerce, Suite 100
Irvine, CA 92602
(877) 225-2373

Benihana
Twitter handle – @Benihana
Twitter hashtags – #BenihanaSushi, #SakeTriviaSaturday
8750 NW 36th Street, Suite 300
Doral, FL 33178
Contact Form

Boston Market
Twitter handle – @bostonmarket
Boston Market Corporation
Attn: Guest Contact Center
14103 Denver West Parkway
Golden, CO 80401
800-365-7000
Contact Form

Buffalo Wild Wings
Twitter handle – @BWWings
Twitter hashtags – #bwwings, #WingWager
Contact Form

Carrabba’s Italian Grill
Twitter handle – @Carrabbas
Twitter hashtags – #Carrabbas, #FirstTastes
2202 N. West Shore Blvd, 5th Floor
Tampa, FL 33607
Contact Form

Chili’s
Twitter handle – @Chilis
Twitter hashtag – #chilis
Contact Form

Cracker Barrel Old Country Store
Twitter handle – @CrackerBarrel
Cracker Barrel Old Country Store
P.O. Box 787
Lebanon, Tennessee 37088-0787
(800) 333-9566
Contact Form

Denny’s
Twitter handle – @DennysDiner
Twitter hashtags – #dennys, #MiddleEarthsDiner
Denny’s Call Center
203 East Main Street P-8-6
Spartanburg, SC 29319
1-800-733-6697
Contact Form

Golden Corral
Twitter handle – @goldencorral
Twitter hashtag – #GoldenCorral
Golden Corral Corporation
5151 Glenwood Ave.
Raleigh, NC 27612
(800) 284-5673
Contact Form

IHOP
Twitter handle – @IHOP
Twitter hashtags – #ihop, #DoItForThePancakes
450 North Brand Boulevard
Glendale, CA 91203
(866) 444-5144
Contact Form

Olive Garden
Twitter handle – @olivegarden
Twitter hashtag – #NeverEndingPasta
Olive Garden
P.O. Box 695017
Orlando, FL 32869
Contact Form

Outback Steakhouse
Twitter handle – @Outback
Twitter hashtag – #BloominMonday
Contact Form

P. F. Changs
Twitter handle – @PFChangs
Twitter hashtag – #PFChangs
7676 E. Pinnacle Peak Rd.
Scottsdale, AZ 85255
(866) 732-4264
Contact Form

Perkins Restaurant and Bakery
Twitter handle – @EatAtPerkins
6075 Poplar Avenue, Suite 800
Memphis, TN 38119
(901)766-6400
Contact Form

Red Lobster
Twitter handle – @redlobster
Twitter hashtags – #CrabFest, #CheddarBayBiscuit
Red Lobster Guest Relations
P.O. Box 695017
Orlando, Florida 32869
800-562-7837
Contact Form

Red Robin
Twitter handle – @redrobinburgers
Twitter hashtag – #MillionReasons
6312 S Fiddlers Green Cir, #200N
Greenwood Village, CO 80111
(303) 846-6000

Round Table Pizza
Twitter handle – @RoundTablePizza
Twitter hashtag – #PZAday
Round Table Pizza
1320 Willow Pass Road, Suite 600
Concord, CA 94520
(925) 969-3900
Contact Form

Ruby Tuesday
Twitter handle – @rubytuesday
Twitter hashtag – #RubyTuesday
Ruby Tuesday Restaurant Support Center
150 West Church Avenue
Maryville, TN 37801
Contact Form

T.G.I. Friday’s
Twitter handle – @TGIFridays
Twitter hashtag – #TGIFStackedBurgers
Contact Form

Texas Roadhouse
Twitter handle – @texasroadhouse
Twitter hashtag – #texasroadhouse
6040 Dutchmans Ln., Ste. 200
Louisville, KY 40205
(502)426-9984
Contact Form

The Cheesecake Factory
Twitter handle – @Cheesecake
Twitter hashtags – #cheesecake, #CheesecakeFactory
26950 Agoura Rd
Agoura Hills, CA 91301
(818) 871-3000
Contact Form

Waffle House
Twitter handle – @WaffleHouse
Twitter hashtag – #wafflehouse
Waffle House Inc.
5986 Financial Drive
Norcross, GA. 30071
(770) 729-5700
Contact Form

Zaxby’s
Twitter handle – @Zaxbys
Zaxby’s Franchising, Inc.
1040 Founders Blvd.
Athens, GA 30606
866.892.9297
Contact Form
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