Additional Resources

Make Your Favorite Restaurant Slim by Design Burger King prides itself on letting you “have it your way” – there are 1024 different ways you can order a Whopper. But what if you wanted them to do even more . . . like sell a low-fat hamburger, sell a low-calorie dessert, give a 5-cent discount if you order a diet soft drink, and put up posters inside encouraging kids to choose the apple slices and the milk? You can mention this to the manager–he has some local flexibility in what he serves, how he prices food, and what he promotes in the store. Yet here’s a case when you get a chance to act both locally and globally—you can also directly email the King himself. Let him know the changes you think would be healthy, reasonable, and profitable to make. If you’re not sure what to say, you can copy parts or all of the different sample letters we have below. Have it your way. Burger King knows you have dozens of choices where you eat, and they won’t take it lightly if they hear from you or see your #BurgerKing tweet. Nor will #McDonalds, #Taco Bell, #KFC, #Pizza Hut, or whatever fast food restaurant you and your family visit most often. Let them know how they can help you become slim by design. Here are the addresses, Twitter hashtags, and emails for many of our favorite fast food and casual dining chains.
Sample Letter to Send to Your Local Favorite Restaurant
Dear Manager, For some time, your restaurant has been one of my favorites. I dine there often with my family, friends, and colleagues. I really enjoy the variety of your menu, the energy in the atmosphere, the engaging wait staff, and the consistent quality of the food. Thank you for all that you do to make it a special experience. Recently, my family and I have been trying to eat both healthier and less than we have in the past. At home, for instance, we’ve moved all the snack food off the counter and rearranged the cupboards. We’re also using smaller-size plates and pre-plating our food off the counter. The reason I mention this is that there might be some easy ways your restaurant could also profitably help people like us eat a little better and a little less. For instance, we’re often looking to eat smaller portions. There are a couple of ways your restaurant could help. For one, you could offer half-size portions of some of the more popular entrées and charge 50 to 60 percent the price of a full portion. A reasonable fear would be that you would lose sales, but the book Slim by Design by Brian Wansink shows that the opposite seems to happen with some restaurants. This theory has been proven after much research testing in other dining establishments. By offering some half-size portions, some restaurants sell more sides and drinks and some have attracted new customers. Having half-size portions would make us even happier with our visits. To help people eat less, you could also train servers to encourage customers to take home “To Go” boxes by specifically having them mention this before people order. Your customers would also appreciate some little additions to the menu that would make it easier to eat healthier–a couple of healthy new entrées or side dishes, a double vegetable option instead of the starch, a fruit-only dessert, or a dessert tasting menu. When it comes time for a menu redesign, the menu can be designed in a way that can better lead people to buy these healthier foods. There are a lot of other easy changes that you can find at to help you profitably help your loyal customers and new customers to eat better. Thanks for taking the time to consider how you can help make us healthier and happier. I look forward to visiting you again soon and finding it easier to eat a little bit healthier and a little bit less. Let me know if you would like to discuss this further, and let me know how I can help you. Sincerely, [your name]
How to Reach Out to Your Favorite Restaurant Via Twitter
1) Reply to or mention their name with “@”. The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile. 2) Mention their name with a hashtag “#”. Hashtags are used as a way to categorize messages and to help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword – #cornelluniversity 3) Link your suggestions to the Slim by Design hashtag – #slimbydesign. This will help Slim by Design go viral on twitter! Some Sample Tweets: –@dennysdiner: Did you know that if you cut your meal portions in half, you’ll sell more food? I’d certainly buy more! #slimbydesign –I wish @olivegarden had a “fruit-only” dessert option! That would get me to buy dessert instead of refusing the dessert menu outright. #slimbydesign
Headquarter and Social Media Info for Fast Food Joints and Casual Dining Chains
Twitter handle – @arbys
Twitter hashtags – #Arbys, #arbysbrisket, #LeagueOfBrisket, #CurlyFryday, #Saucepocalypse
Arby’s Restaurant Group, Inc.
1155 Perimeter Center West, 12th Fl.
Atlanta, GA 30338
Contact Form

Burger King
Twitter handle – @BurgerKing
Twitter hashtags – #BurgerKing, #Whopper, #whopperjr,
Burger King Worldwide
5505 Blue Lagoon Drive
Miami, FL 33126
(305) 378-3000
(866) 394-2493
Contact Form

Twitter handle – @ChickfilA
Twitter hashtags – #chickfila, #chickenforbreakfast, #DeliciouslyWitty, #EatMorChikin, #GuessThatMoovie, #CowAppreciationDay
Chick-fil-A, Inc.
5200 Buffington Road
Atlanta, GA 30349-2998
Contact Form

Chipotle Mexican Grill
Twitter handle – @ChipotleTweets, @ChipotleMedia
Twitter hashtags – #chipotle, #ChipotleGang, #chipotleworld
Chipotle Corporate Office Headquarters
1543 Wazee St. Ste. 200
Denver, CO 80202
Contact Form

Dairy Queen
Twitter handle – @DairyQueen
Twitter hashtags – #DQ, #BLIZZARDTreats, #PumpkinPieBlizzard, #DQGRILLBURGER, #TreatTrader
American Dairy Queen Corporation
7505 Metro Blvd.
Minneapolis, MN 55439-0286
(952) 830-0200
Contact Form

Domino’s Pizza
Twitter handle – @dominos
Twitter hashtags – #ThePizzaIsGone, #dominos, #LavaCakes, #PIZZAPICS
Domino’s Pizza LLC
30 Frank Lloyd Wright Dr.
Ann Arbor, MI 48106
Contact Form

Dunkin’ Donuts
Twitter handle – @DunkinDonuts
Twitter hashtags – #DunkinDonuts, #dunkin, #weekenDD, #dresseDD, #dunkinreplay, #mydunkin,
Dunkin’ Brands
130 Royall Street
Canton, Massachusetts 02021
Contact Form

Five Guys Burgers and Fries
Twitter handle – @Five_Guys
Twitter hashtags – #FiveGuys, #FiveGuysFanatic, #FiveGuysBurgers,
Five Guys Enterprises, LLC
10440 Furnace Road, Suite 205
Lorton, VA 22079
Contact Form

In-N-Out Burger
Twitter handle – @innoutburger
Twitter hashtags – #innoutburger
In-N-Out Burgers Corporate Office
4199 Campus Drive, 9th Floor
Irvine, CA 92612

Jimmy John’s
Twitter handle – @jimmyjohns
Twitter hashtags – #jimmyjohns, #freakyfast
2212 Fox Dr.
Champaign, IL 61820
Contact Form

Twitter handle – @kfc
Twitter hashtags – #SecretRecipe, #kfc, #GoCup
Community Relations
1900 Colonel Sanders Ln
Louisville, KY 40213
Contact Form

Krispy Kreme
Twitter handle – @krispykreme
Twitter hashtags – #KrispyKreme, #Krispy, #Krispyskremes,
Krispy Kreme Doughnut Corporation
P.O. Box 83
Winston-Salem, NC 27102
Contact Form

Twitter handle – @McDonalds, @Reachout_McD
Twitter hashtags – #mcdonalds, #bigmac, #MomentsOfWonder
McDonald’s Corporation
2111 McDonald’s Dr.
Oak Brook, IL 60523

Moe’s Southwest Grill
Twitter handle – @Moes_HQ
Twitter hashtags – #moes, #moeschimi, #WelcomeToMoes, #moescaters
Moe’s Southwest Grill
200 Glenridge Point Parkway, Suite 200
Atlanta, GA 30342
Attn: Moe
Contact Form

Panera Bread
Twitter handle – @panerabread
Twitter hashtags – #Panera, #panerabread, #cinnamoncrunch
Panera Bread
3630 S. Geyer Road, Suite 100
St. Louis, MO 63127
Contact Form

Papa Johns
Twitter handle – @PapaJohns
Twitter hashtags – #betteringredients, #betterpizza, #papajohns,
Papa John’s International, Inc.
P.O. Box 99900
Louisville, KY 40269-9990
Contact Form

Pizza Hut
Twitter handle – @pizzahut
Twitter hashtags – #3CheeseStuffed, #pizzaconfessions, #MakeItGreat
Pizza Hut, Inc.
7100 Corporate Drive
Plano, TX 75024
(800) 948-8488
Contact Form

Popeyes Louisiana Chicken
Twitter handle – @PopeyesChicken
Twitter hashtags – #popeyes, #lovethatchicken, #WaffleTenders,
AFC Enterprises, Inc.
400 Perimeter Center Terrace, Suite 1000
Atlanta, GA 30346
Contact Form

Sonic Drive-In
Twitter handle – @sonicdrivein
Twitter hashtag – #ultimatedrinkstop
SONIC Corporate Headquarters
300 Johnny Bench Drive
Oklahoma City, OK 73104
(405) 225-5000
Contact Form

Twitter handle – @Starbucks
Twitter hashtags – #payitforward, #coffee, #psl, #starbucks, #venti, #trenti
Starbucks Customer Relations
PO Box 3717
Seattle, WA 98124-3717
Contact Form

Steak ‘n Shake
Twitter handle – @SteaknShake
Twitter hashtags – #steaknshake, #steakburger
36 S. Pennsylvania St., Ste. 500
Indianapolis IN 46204
(317) 633-4100
Contact Form

Twitter handle – @SUBWAY
Twitter hashtags – #SUBWAYVictoryChallenge, #eatfresh, #StuffSubsSay, #SUBWAYsays
Contact Form

Taco Bell
Twitter handle – @TacoBell, @TacoBellTeam, @TacoBellTruck
Twitter hashtags – #tacobell, #tacobelltruck, #DoritosLocosTacos, #FieryDLT, #livemas
1 Glen Bell Way
Irvine, CA 92618
Contact Form

Tim Hortons
Twitter handle – @TimHortons, @TimHortonsUS
Twitter hashtags – #timhortons, #timbits, #TimsCoffeeArt, #TimbitsHockey, #SmileCookie
874 Sinclair Road
Oakville, ON L6K 2Y1
Contact Form

Twitter handle – @Wendys, @IAmBaconator
Twitter hashtags – #PretzelLoveStories, #Wendys, #6secondsflat, #baconator
The Wendy’s Company
One Dave Thomas Blvd.
Dublin, OH 43017
Contact Form

Twitter handle – @whataburger
Twitter hashtags – #Whataburger, #ProudToServeYou,
Home Office
300 Concord Plaza Dr.
San Antonio, TX 78216
Contact Form

Twitter handle – @Applebees
Twitter hashtags – #Applebees, #Fanapple, #BeesFanZone
Applebee’s Services, Inc.
8140 Ward Parkway
Kansas City, MO 64114
Contact Form

Baja Fresh
Twitter handle – @boldbajafresh
Twitter hashtag – #BajaFresh
Baja Fresh® Home Office
320 Commerce, Suite 100
Irvine, CA 92602
(877) 225-2373

Twitter handle – @Benihana
Twitter hashtags – #BenihanaSushi, #SakeTriviaSaturday
8750 NW 36th Street, Suite 300
Doral, FL 33178
Contact Form

Boston Market
Twitter handle – @bostonmarket
Boston Market Corporation
Attn: Guest Contact Center
14103 Denver West Parkway
Golden, CO 80401
Contact Form

Buffalo Wild Wings
Twitter handle – @BWWings
Twitter hashtags – #bwwings, #WingWager
Contact Form

Carrabba’s Italian Grill
Twitter handle – @Carrabbas
Twitter hashtags – #Carrabbas, #FirstTastes
2202 N. West Shore Blvd, 5th Floor
Tampa, FL 33607
Contact Form

Twitter handle – @Chilis
Twitter hashtag – #chilis
Contact Form

Cracker Barrel Old Country Store
Twitter handle – @CrackerBarrel
Cracker Barrel Old Country Store
P.O. Box 787
Lebanon, Tennessee 37088-0787
(800) 333-9566
Contact Form

Twitter handle – @DennysDiner
Twitter hashtags – #dennys, #MiddleEarthsDiner
Denny’s Call Center
203 East Main Street P-8-6
Spartanburg, SC 29319
Contact Form

Golden Corral
Twitter handle – @goldencorral
Twitter hashtag – #GoldenCorral
Golden Corral Corporation
5151 Glenwood Ave.
Raleigh, NC 27612
(800) 284-5673
Contact Form

Twitter handle – @IHOP
Twitter hashtags – #ihop, #DoItForThePancakes
450 North Brand Boulevard
Glendale, CA 91203
(866) 444-5144
Contact Form

Olive Garden
Twitter handle – @olivegarden
Twitter hashtag – #NeverEndingPasta
Olive Garden
P.O. Box 695017
Orlando, FL 32869
Contact Form

Outback Steakhouse
Twitter handle – @Outback
Twitter hashtag – #BloominMonday
Contact Form

P. F. Changs
Twitter handle – @PFChangs
Twitter hashtag – #PFChangs
7676 E. Pinnacle Peak Rd.
Scottsdale, AZ 85255
(866) 732-4264
Contact Form

Perkins Restaurant and Bakery
Twitter handle – @EatAtPerkins
6075 Poplar Avenue, Suite 800
Memphis, TN 38119
Contact Form

Red Lobster
Twitter handle – @redlobster
Twitter hashtags – #CrabFest, #CheddarBayBiscuit
Red Lobster Guest Relations
P.O. Box 695017
Orlando, Florida 32869
Contact Form

Red Robin
Twitter handle – @redrobinburgers
Twitter hashtag – #MillionReasons
6312 S Fiddlers Green Cir, #200N
Greenwood Village, CO 80111
(303) 846-6000

Round Table Pizza
Twitter handle – @RoundTablePizza
Twitter hashtag – #PZAday
Round Table Pizza
1320 Willow Pass Road, Suite 600
Concord, CA 94520
(925) 969-3900
Contact Form

Ruby Tuesday
Twitter handle – @rubytuesday
Twitter hashtag – #RubyTuesday
Ruby Tuesday Restaurant Support Center
150 West Church Avenue
Maryville, TN 37801
Contact Form

T.G.I. Friday’s
Twitter handle – @TGIFridays
Twitter hashtag – #TGIFStackedBurgers
Contact Form

Texas Roadhouse
Twitter handle – @texasroadhouse
Twitter hashtag – #texasroadhouse
6040 Dutchmans Ln., Ste. 200
Louisville, KY 40205
Contact Form

The Cheesecake Factory
Twitter handle – @Cheesecake
Twitter hashtags – #cheesecake, #CheesecakeFactory
26950 Agoura Rd
Agoura Hills, CA 91301
(818) 871-3000
Contact Form

Waffle House
Twitter handle – @WaffleHouse
Twitter hashtag – #wafflehouse
Waffle House Inc.
5986 Financial Drive
Norcross, GA. 30071
(770) 729-5700
Contact Form

Twitter handle – @Zaxbys
Zaxby’s Franchising, Inc.
1040 Founders Blvd.
Athens, GA 30606
Contact Form
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