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THE SLIM BY DESIGN GROCERY SCORECARD

Score Your Favorite Grocery Store: Is It Making You Healthy or Heavy?

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1. The grocery store has pre-printed shopping list reminders available which focus on healthier foods as the default option.
2. The grocery store has a fruit display in the entry-way or within 20 feet of the door.
3. The grocery store provides divided half-carts that encourage people to put their fruits and vegetables in front (See Slim By Design, page 118).
4. The grocery store uses floor decals to guide and keep people shopping longer in the produce section.
5. The grocery store places its healthiest foods (produce, whole grains, canned vegetables, etc.) in Aisles 1 through 3.
6. A nutrition guidance system such as Guiding Stars or a stoplight approach is used.
7. The grocery store makes the healthiest aisles the widest and places healthier products at eye level.
8. On end-of-aisle displays, the grocery store combines regularly promoted foods with a healthier complementary food (like chips with salsa).
9. The grocery store has designated parking spots (similar to handicapped spots) for pregnant women and for mothers with infants (See Slim By Design page 142).
10. The grocery store has at least one checkout lines that is candy free.



Additional Resources

Let the CEO of your favorite grocery store know the changes you think would be healthy, reasonable, and profitable to make.

Your favorite grocery store can help make you slim by design because the manager can has some local flexibility in what he sells, how he prices food, and what he promotes in the store. Here’s a case when you get a chance to act both locally and globally. If you’re not sure what to say, you can copy parts or all of any of the sample letters below.

Both the manager and the CEO know you have other choices where to spend $5000 a year on groceries, and Wal-Mart they won’t take it lightly if they hear from you or see your #WalMart or #GreatforYou tweet. Nor will #Kroger, #Publix, #WinnDixie, #Dominicks, #HEB, #HyVee or whatever grocery store you shop at most often. Let them know how they can help you become slim by design. Here are the addresses and Twitter hashtags to get you started.

Sample Letter to Send to Your Favorite Local Grocery Store

Dear Manager,

For some time, your grocery store has been my go-to store for all my family’s groceries. I really enjoy your responsive employees, your wide selection, and the cleanliness of the store. Thank you for all that you do to make shopping a special experience.

Recently, my family and I have been trying to buy healthier food–more fruits, vegetables, and lean meat–and less of the highly processed foods. For instance, we’ve been doing things like dividing our cart in half with a coat or purse and filling the front half with these healthier foods. We’ve also been walking through the healthier aisles first so that we fill our cart with healthier food. The reason I mention this is there might be some easy ways your grocery store could profitably help make it easier for people like us to shop for healthier food. For instance, having a candy-free checkout aisle would help cut down candy impulse purchases, and you could replace the candy with other high-margin impulse purchase items such as batteries, desk accessories, and so forth. Parents with small children might even choose your store because you give them an option that keeps kids from having a candy meltdown at the checkout line, which nobody enjoys.

The book Slim by Design by Brian Wansink offers many other ways you could profitably make it easier for your customers to shop healthier—ideas that have worked at other stores, such as angling the produce displays at 30° and 45°, using floor decals, putting your healthiest food in Aisles 1, 2, and 3, and using healthy co-promotions on end-aisle displays.

Thanks for taking the time to consider how you can help make us healthier and happier. I look forward to visiting you again soon and finding it easier to shop a little bit healthier so we will eat a little bit healthier. Let me know if you would like to discuss this further, and let me know how I can help you.

Sincerely,
[your name]

Sample Letter to Send to Your Local Grocery Store's CEO

Dear [name],

For some time, your grocery store in [city, state] has been my go-to store for all my family’s groceries. Your manager there works to make shopping a special experience, and I really enjoy his responsive employees, wide selection, and the cleanliness of the store.

Recently, my family and I have been trying to buy healthier food–more fruits, vegetables, and lean meat–and less of the highly processed foods. For instance, we’ve been doing things like dividing our cart in half with a coat or purse and filling the front half with these healthier foods. We’ve also been walking through the healthier aisles first so we fill our cart with healthier food.

The reason I mention this is there might be some easy ways that you as the CEO could profitably help make it easier for people like us to shop for healthier food in your stores. For instance, having a candy-free checkout aisle would help cut down candy impulse purchases, and you could replace the candy with other high-margin impulse purchase items such as batteries, desk accessories, and so forth. Parents with small children might even choose your store because you give them an option that keeps kids from having a candy meltdown at the checkout line, which nobody enjoys.

The book Slim by Design by Brian Wansink offers many other ways you could profitably make it easier for your customers to shop healthier—ideas that have worked at other stores, such as angling the produce displays at 30° and 45°, using floor decals, putting your healthiest food in Aisles 1, 2, and 3, and using healthy co-promotions on end-aisle displays.

Thanks for taking the time to consider how you could make small changes to your stores to help make us healthier and happier. I look forward to visiting you again soon and finding it easier to shop a little bit healthier so we’ll eat a little bit healthier. Let me know if you would like to discuss this further, and let me know how I can help you.

Sincerely,
[your name]

How to Reach Out to Your Favorite Grocery Store Via Twitter

1) Reply to or mention their name with “@”. The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.

2) Mention their name with a hashtag “#”. Hashtags are used as a way to categorize messages and to help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword – #cornelluniversity

3) Link your suggestions to the Slim by Design hashtag – #slimbydesign. This will help Slim by Design go viral on twitter!

Headquarter Info for Selected Grocery Stores
Acme Fresh Market
Twitter handle - @acmefreshmarket
Twitter hashtag - #acmemarkets
Acme Fresh Markets
Consumer Marketing
PO Box 1910
Akron, OH 44309
330-733-2263
Contact Form

Albertsons
Twitter handle - @Albertsons, @AlbertsonsHelpr
Twitter hashtag - #albertsons
877-932-7948

Andronico's
Twitter handle - @Andronicos1
Twitter hashtag - #Andronicos

Associated Supermarkets
Twitter handle - @myassociated
Twitter hashtag - #AssociatedSupermarket
1800 Rockaway Ave., Suite 200
Hewlett, NY 11557
(516) 256-3100

Bakers Grocery
Twitter handle - @BakersGrocery
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Bashas' Supermarkets
Twitter handle - @BashasMarkets
Twitter hashtags - #bashas, #BashasMarkets
Bashas' Corporate Offices
22402 S. Basha Road
Chandler, AZ 85248
(800) 755-7292
Contact Form

Big Y Markets
Twitter handle - @BigYFoods
Twitter hashtag - #BigYFoods
1-800-828-2688
Contact Form

Bi-Lo
Twitter handle - @BILOSuperSaver
Twitter hashtag - #bilo
BI-LO, LLC
Attn: Customer Support Center
P.O. Box 99
Mauldin, SC 29662
1.800.768.4438

BJsWholesale
Twitter handle - @BJsWholesale
Twitter hashtag - #bjswholesale

Brookshire Brothers
Twitter handle - @BrookshireBros
Twitter hashtag - #BrookshireBros
Brookshire Brothers
Attn: Customer Relations
1201 Ellen Trout Dr.
Lufkin, TX 75904
(936) 634-8155
Contact Form

Brookshire's
Twitter handle - @Brookshires_
Twitter hashtag - #Brookshire
1-888-937-3776

Buehler's Fresh Food
Twitter handle - @BuehlersGrocery
Twitter hashtag - #buehlers
Consumer Affairs
Buehler’s Fresh Foods
PO Box 196
Wooster, OH 44691
1-888-283-4537
Contact Form

City Market
Twitter handle - @MyCityMarket
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Costco
Twitter handle - @CostcoTweets
Twitter hashtag - #costco
Contact Form

C-Town Supermarkets
Twitter handle - @CtownMarkets
Alpha I Marketing Corp.
65 West Red Oak Lane
White Plains, NY 10604
Attn: Alpha I Marketing Operations
(914) 697-5300
Contact Form

Defense Commissary Agency
Twitter handle - @YourCommissary
Twitter hashtags - #Commissary, #milfam, #milspouse, #milso

Dillons
Twitter handle - @DillonsGrocery
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Dominick's
Twitter handle - @Dominicks
Twitter hashtag - #Dominicks
Customer Service Center
Safeway Inc. - M/S 10501
P.O. Box 29093
Phoenix, AZ 85038-9093
1-877-723-3929

Family Fare
Twitter handle - @shopfamilyfare
1-800-451-8500
Contact Form

Fareway Food Stores
Twitter handle - @Fareway_Stores
Twitter hashtag - #fareway
Contact Form

Fiesta Mart
Twitter handle - @FiestaMart
Twitter hashtag - #FiestaMart
Contact Form

Food 4 Less
Twitter handle - @Food4Less
Twitter hashtag - #Food4Less
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Food City
Twitter handle - @FoodCity
Twitter hashtag - #FoodCity

Food Lion
Twitter handle - @FoodLion
Twitter hashtag - #foodlion
Food Lion
Attn: Customer Relations
P.O. Box 1330
Salisbury, NC 28145-1330
800-210-9569
Contact Form

Fred Meyer
Twitter handle - @Fred_Meyer
Twitter hashtag - #fredmeyer
1-866-518-2686
Contact Form

Fry's Food Stores
Twitter handle - @FrysFoodStores
Twitter hashtag - #frysfood
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Giant Eagle
Twitter handle - @GiantEagle
Twitter hashtag - #gianteagle
800-553-2324
Contact Form

Giant Food Stores
Twitter handle - @GiantFoodStores
1-888-814-4268
Contact Form

Giant of Maryland
Twitter handle - @GiantFood
8301 Professional Place, Suite 115
Landover, MD 20785
Phone: 301-341-4100
1-888-469-4426
Contact Form

Grocery Outlet
Twitter handle - @GroceryOutlet
Twitter hashtags - #groceryoutlet, #BargainMarket
2000 Fifth Street
Berkeley, CA 94710
(510) 845-1999
Contact Form

Hannaford
Twitter handle - @Hannaford
Twitter hashtags - #hannaford, #HannafordHelpsSchools
Hannaford Supermarkets
145 Pleasant Hill Road
Scarborough, ME 04074
(800) 213-9040
Contact Form

Harris Teeter
Twitter handle - @HarrisTeeter
Twitter hashtag - #HarrisTeeter
Harris Teeter Inc
Attn: Customer Relations
PO box 10100
Matthews, NC 28106-0100
1-800-432-6111
Contact Form

H-E-B
Twitter handle - @HEB
Twitter hashtags - #primopicks, #HEB
H-E-B
Attention: Customer Relations Department
P.O. Box 839999
San Antonio, TX 78283-3999
800-432-3113
Contact Form


Hy-Vee
Twitter handle - @HyVee
Twitter hashtag - #hyvee
Hy-Vee, Inc.
5820 Westown Parkway
West Des Moines, Iowa 50266-8223
1-800-772-4098
Contact Form

Jewel-Osco
Twitter handle - @jewelosco
Twitter hashtag - #jewelosco
Attn: Customer Service
157 S. Howard St.
Spokane, WA 99201
1-877-932-7948

Kroger
Twitter handle - @kroger
Twitter hashtag - #kroger
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Lowes Foods
Twitter handle - @LowesFoods
Twitter hashtags  -#SmartShopper, #SuperDoubles, #lowesfood
Lowes Foods
ATTN: Merchandising
PO Box 24908
Winston-Salem, NC 27114-4908
888.537.8646
Contact Form

Market Basket
Twitter handle - @mydemoulas
Twitter hashtags - #marketbasket, #mydemoulas

Market Street
Twitter handle - @MarketStreet_TX
Twitter hashtag - #marketstreet
Store Support Center
United Supermarkets, LLC
7830 Orlando Ave.
Lubbock, TX 79423
1-877-848-6483

Marsh Supermarkets
Twitter handle - @MarshGrocery
Twitter hashtag - #marshsupermarkets
1-800-382-8798
Contact Form

Meijer
Twitter handle - @meijer
Twitter hashtags - #Meijer, #MeijerGameFace, #meijerstyle
Meijer
2929 Walker Ave., NW
Grand Rapids, MI 49544-9424
877-363-4537
Contact Form

Pathmark
Twitter handle - @Pathmark
Twitter hashtag - #pathmark

Pick 'n Save
Twitter handle - @PicknSaveStores
Twitter hashtags - #MyPicknSave, #PickNSave
1-866-279-6269
Contact Form

Price Chopper
Twitter handle - @PriceChopper
Twitter hashtags - #pricechopper, #choppinprices
Price Chopper Supermarkets
461 Nott St.
Schenectady, NY 12308
Attn: Consumer Services
1-800-666-7667
Contact Form

Publix
Twitter handle - @Publix, @PublixHelps
Twitter hashtag - #Publix
Publix Super Markets Corporate Office
ATTN: Customer Care
PO Box 407
Lakeland, FL 33802-0407
800-242-1227
Contact Form

Raley's Supermarkets
Twitter handle - @raleys
Twitter hashtags - #raleys, #5DollarMonday
Raley's Service Center
500 West Capitol Ave.
West Sacramento, CA 95605
(800) 925-9989
Contact Form

Ralphs
Twitter handle - @RalphsGrocery
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202-1100
800-576-4377
Contact Form

Randalls
Twitter handle - @Randalls_Stores
Twitter hashtag - #Randalls
Customer Service Center
Safeway Inc. - M/S 10501
P.O. Box 29093
Phoenix, AZ 85038-9093
1-877-723-3929
Contact Form

Safeway
Twitter handle - @Safeway
Customer Service Center
Safeway Inc. - M/S 10501
P.O. Box 29093
Phoenix, AZ 85038-9093
877-723-3929
Contact Form

Save Mart
Twitter handle - @SaveMart
Twitter hashtags - #FreshComesFirst, #MakeMealsPeppy, #Savemart
Save Mart Supermarkets
Attn: Consumer Relations
P.O. Box 4278
Modesto, CA 95352
(800) 692-5710

Save-A-Lot
Twitter handle - @savealot
Contact Form

Schnucks
Twitter handle - @SchnuckMarkets
Twitter hashtag - #schnucks
Contact Form

Sedanos Supermarkets
Twitter handle - @Sedanos
Twitter hashtag - #Sedanos
3140 West 76 Street
Hialeah, FL 33018
305.824.1034
Contact Form

ShopRite
Twitter handle - @ShopRiteStores
Twitter hashtag - #shoprite
ShopRite Customer Care
PO Box 7812
Edison, NJ 08818
1-800-746-7748
Contact Form

Smart & Final
Twitter handle - @smartfinal
Twitter hashtags - #ChooseSmart, #SmartFinal
600 Citadel Dr.
Commerce, CA 90040
(323) 869-7500

Sprouts Farmers Market
Twitter handle - @sproutsfm
Twitter hashtags - #sproutsfm, #sproutsfarmersmarket
Sprouts Farmers Market
Corporate Office
11811 N. Tatum Blvd., Suite 2400
Phoenix, AZ 85028
1-888-577-7688
Contact Form

Stater Bros. Market
Twitter handle - @Stater_Brothers
Twitter hashtags - #StaterBros, #StaterBrosCustomers
Stater Bros. Corporate Office
301 S. Tippecanoe Ave.
San Bernardino, CA 92408
(888) 992-9977
Contact Form

Strack & Van Til
Twitter handle - @StrackAndVanTil
Twitter hashtags - #StrackAndVanTil
Contact Form

Straub's Markets
Twitter handle - @StraubsMarkets
Twitter hashtag - #straubs
8282 Forsyth Blvd
Saint Louis, Missouri 63105
(314) 725-2121

Target
Twitter handle - @target
1-800-591-3869
Contact Form

The Fresh Market
Twitter handle - @TheFreshMarket
Twitter hashtag - #thefreshmarket
Attn: Customer Loyalty
628 Green Valley Road, Suite 500
Greensboro, NC 27408-7041
866-817-4367
Contact Form

The Ingles Advantage
Twitter handle - @InglesAdvantage
Twitter hashtag - #InglesAdvantage
Post Office Box 6676
Asheville, NC 28816
(828) 669-2941

Tops Markets
Twitter handle - @TopsPRODUCE
TOPS Markets
Attn: Customer Service
PO Box 1027
Buffalo, NY 14240-1027
1-800-522-2522
Contact Form

United Supermarkets
Twitter handle - @UnitedWestTexas
Twitter hashtag - #UnitedSupermarkets
Store Support Center
United Supermarkets, LLC
7830 Orlando Ave.
Lubbock, TX 79423
1-877-848-6483
Contact Form

Vons
Twitter handle - @Vons_Pavilions
Twitter hashtag - #vons
Customer Service Center
Safeway Inc. - M/S 10501
P.O. Box 29093
Phoenix, AZ 85038-9093
1-877-723-3929
Contact Form

Waldbaum's
Twitter handle - @waldbaums
Twitter hashtag - #waldbaums
Contact Form

Walmart
Twitter handle - @Walmart, @WalmartHealthy
Twitter hashtag - #GreatForYou
Contact Form

Wegmans
Twitter handle - @Wegmans
Twitter hashtag - #Wegmans
Wegmans Food Markets
1500 Brooks Avenue
PO Box 30844
Rochester, NY 14603-0844
800-933-6267
Contact Form

Weis Markets
Twitter handle - @WeisMarkets
Twitter hashtag - #WeisRD
1000 South Second Street
PO Box 471
Sunbury, Pennsylvania 17801
1-866-999-9347
Contact Form

Whole Foods
Twitter handle - @WholeFoods
Twitter hashtag - #WFMdish
Whole Foods Market, Inc.
550 Bowie Street
Austin, TX 78703-4644
512-477-4455
Contact Form

WinCo Foods
Twitter handle - @WinCoFoods
Twitter hashtag - #WinCo
P.O. Box 5756
Boise, Idaho 83705-5756
(208) 377-0110
Contact Form

Winn-Dixie
Twitter handle - @WinnDixie
Twitter hashtags - #AskWinnDixie, #ImBeefPeople, #winndixie
P.O. Box B,
Jacksonville, FL 32203-0297
(866) 946-6349
Contact Form

Woodmans Food Market
Twitter handle - @WoodmansFood22, @WoodmansFood14, @WoodmansFood33, @WoodmansFood29, @WoodmansFood1, @WoodmansFood27, @WoodmansFood16, @WoodmansFood20, @WoodmansFood39, @WoodmansFood35, @WoodmansFood37, @WoodmansFood24, @WoodmansFood30, @WoodmansFood31, @WoodmansFood40
Twitter hashtags - #woodmans, #WoodmansFoodMarket
922 Milton Ave.
Woodman’s Corporate Offices
2631 Liberty Lane
Janesville, WI 53545
Contact Form
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